Jumping on the Cupcake Bandwagon: more, Please!

With the last bits of chocolate frosting from my more cupcake melting in my mouth, I have to admit that I’m not as cynical about cupcakes as I once was. Now, I’m a big fan of cupcakes—I mean, really, who isn’t—but this whole cupcake craze, well, it just seemed a bit excessive. Honestly, I was appalled that couples started using cupcakes in place of wedding cakes at weddings (I've gotten over it, but am still just a bit too traditional for something like that). And the number of cupcake shops, well, they seemed to be very popular on TV shows and movies a few years back, but I didn’t realize that there were so many shops dedicated to these miniature cakes until I moved to the city.

Thanks to my foodie co-workers, cupcakes made their way into the office, and even into the occasional afternoon “snack run.” more made its way in when a dozen cupcakes were delivered to our office after Elizabeth won some kind of contest, and I have to admit that they were scrumptious (especially the Lemon Meringue). Sugar Bliss is the closest cupcake shop to the office, so Christina and I sometimes escape the office in the afternoon to go on a quick cupcake run (though their cupcakes aren't quite more's). Actually paying four to six bucks for a cupcake still felt a bit, dare I say, preposterous to me, though, which is why I only do it once in awhile. Free gourmet cupcakes, though? Now that I can handle.

Again, thanks to Elizabeth, I found out that more does this advertising on Facebook where you can tag yourself in their cupcake pictures and get a free cupcake. You have to be quick about it, though, before the picture hits the maximum number of tags. I managed to tag myself just minutes after becoming a fan of the page this week, so today I made my first trip to more today to claim my reward.
It’s a good thing that the cupcakes are pricey enough to be a special treat only, because the shop is dangerously close to my apartment. If it were a bit more economical, I might gain some noticeable poundage. They do the minimalist décor thing, and the cupcakes are set up on glass shelves where not a crumb is visible. The glass case is right in front of your face, rather than down below in a typical pastry display case, which is pretty smart and extremely luring.

A line snaked out the door when I arrived, and I waited patiently for my free cupcake. The girl behind the counter looked a little relieved when I said I’d come to claim my free cupcake, because, well, that’s a lot easier than someone hand-picking two-dozen cupcakes. When I left the shop, the line was even longer. I tucked my box in my purse, and walked home a tad gingerly, making certain not to jostle or smash my treat.

Arriving home, I put my cupcake (it was the more signature cupcake—chocolate with a white cream in the center) in the refrigerator to save for later. Needless to say, later has come and gone, and I can still taste it. Absolutely delicious. Worth $4? For sure. Even better because it was free? You bet!